MARKET RESEARCH COUNCIL, chartered in 1927, held its first meeting on January 14, 1927 at the Harvard Club in New York City. The purpose of its organization was to promote the field of market research.

The Council’s mission is to:

• Stimulate scientific study and sound thinking in market research theory and practical application.
  
• Strive constantly for advancement in the techniques of fact-finding, analysis and presentation.
  
• Broaden the field for marketing research by stimulating a wider acceptance and use of its services.
  
• Encourage the study of marketing research as a profession in schools and colleges.
  
• Provide the focal point around which marketing research men & women can gather for the development and advancement of their mutual interests.
  
• Invite speakers to discuss studies, techniques and problems pertaining to marketing research and related subjects.
  
• Encourage the highest ethical practices in the preparation and use of marketing research with the constant aim of lift the standards of the profession.