MARKET RESEARCH COUNCIL, INC.
“Consumer Insights, A Day to Learn – a Lifetime to Master”
Global Vice President of Consumer Insights
Pfizer Consumer Healthcare
Friday, December 13, 2013
12 Noon - 2:00pm
The Yale Club of New York
The Market Research industry has changed dramatically over the last several years. Everything from data collection and analysis to reporting and presenting our findings – and for a number of departments even our name has changed from Market Research to Consumer Insights.
As the industry has transformed, so have the expectations in terms of competency and excellence. Have you been changing as well? In this presentation Robert will reflect on how the Market Research Industry has changed and discuss ideas on how you can be successful in this new and ever evolving environment. Change means opportunity. Are you taking advantage of your opportunities?
About our Speaker
Robert is currently the Global Vice President of Consumer Insights for Pfizer Consumer Healthcare, overseeing Insights for some of the top selling Over-The-Counter brands in the world. In this role he is responsible for Global Franchise Insights, Global Analytics, Global Shopper Insights, and Global Switch Insights. He sits on the Pfizer Consumer Healthcare Global Commercial Leadership Team and
U.S. Leadership Team.
Robert has over 23 years experience in Consumer Insights. Previous to Pfizer, he was the Vice President and Officer of Insights and Customer Strategy for Wal-Mart Stores Inc., where he ran a team of 40 insights professionals. He has also had meaningful experiences working for Coca-Cola in both the Fountain and Bottle/Can Divisions, and Frito-Lay where he was a Director leading Insights for their largest brands. He began his career in the Market Research Department of Procter & Gamble working in the Paper Division.
Over the last eight years, Robert and his teams have won six ARF Ogilvy awards for advertising research excellence, and in 2009 he received an ARF Great Minds award. He is currently a member of the Advertising Research Foundation Board of Directors and sits on the board’s Executive Committee. He is a past member of the University of Texas at Arlington Master of Market Research Advisory Board. He is currently a member of the National Society of Hispanic MBAs, and is a member of MENSA. He has an M.B.A. from The University of Texas at Austin and a B.A. from New Mexico Highlands University where he was named a Distinguished Alumnus in 2011.
Please join us with a guest for our holiday luncheon on Friday, December 13th for what will be a highly informative presentation.
To reserve your place, call the MRC office at (212) 481-3038 or email to: email@example.com
Meeting date: Friday, December 13, 2013
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.
Luncheon fee: $60 for Members & Guests; $40 - Honorary Life Members
(cash or check only)
For Reservations: Call 212-481-3038 or Email to: firstname.lastname@example.org
Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.
MRC LUNCHEON DATES – FALL 2013
“The Evolution of User Experience Research and
the Intersection with Market Research”
Speaker: Tom Tullis,Vice President of Usability and
User Insight at Fidelity Investments
“The Suddenly Solo Studies!
Research Revelations on the Rapidly-Growing Mature Singles Segment”
Speaker: Harold (Hal) Spielman, Co-author of the book “Suddenly Solo”
“Communications Research 2.0: How Research in PR Has Moved from Big Stories
to Big Data to Best-in-class Principles”
Speaker: David B. Rockland, Ph.D., Partner, Managing Director and CEO
Ketchum Global Research & Analytics
“Consumer Insights, a Day to Learn a Lifetime to Master”
Speaker: Robert Atencio, Global Vice President of Consumer Insights
Pfizer Consumer Healthcare
LUNCHEON DATES - SPRING 2014
January 17, 2014
“A Day at Their Desk: The 2014 Research Client Panel”
William Bean, WW Director Global Shopper Insights and Trade Research, Colgate/Palmolive and
Neil Marcus, Assistant Vice President, US Business Marketing Research, MetLife, among other panelists
“What It Takes to Be a Rising Star in Research!”
Panel Featuring: Jennifer Dineen, Graduate Program in Survey Research,
University of Connecticut and
Felechia Hines, Vice President – Talent Management & Acquisition, GfK, among other panelists
“A Perspective on Social TV”
Speaker: David Poltrack, Chief Research Officer, CBS Corporation
& President, CBS Vision
“Meaningfully Mobile: A Panel on Mobile Research”
Renee Smith, Chief Research Officer, Kantar and
William C. Pink, Senior Partner, Creative Analytics, Millward Brown, among other panelists
“Measurement in the Social Age”
Speaker: Brad Fay, Co-founder and COO of the Keller Fay Group
Hall of Fame Awards Luncheon
Visit our website at http://www.mrcouncil.org/