Research Management in a Turbulent Media Environment (3/21/2014)


Luncheon Program


“Research Management

in a Turbulent Media Environment” 





Chief Research Officer, CBS Corporation

& President, CBS Vision


Friday, March 21, 2014

  12 Noon - 2:00pm

at the

The Yale Club of New York



Today, the marketing research manager is truly suffering from an embarrassment of riches. New Big Data capabilities, the explosion of content distribution alternatives, the rise of social media, and consumer multitasking present both the opportunity to enhance the media research practice and the challenge to harness all of this new data in the service of improved media performance. All of this advanced work must be conducted while simultaneously maintaining the present transactional currency data bases in an increasingly competitive market. 


At our upcoming meeting industry and thought leader, David Poltrack will talk about his team at CBS and, more specifically, CBS Vision, are working to meet this challenge.


About our Speaker


DPoltrack-2013-35b_cropDavid F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION.  Poltrack oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace.  He designed and oversees CBS TELEVISION CITY at the MGM GRAND, Las Vegas, CBS’ state of the art Research Center.  CBS VISION is a research unit exploring and offering insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace. 


Poltrack is past chairman of the Media Rating Council; chairman of the executive committee, Marketing Science Institute; past president, Market Research Council and in 2009 was inducted into their Hall of Fame; past chairman and currently secretary of the board for the Advertising Research Foundation.  As Adjunct Professor, he teaches at NYU Stern School of Business and the Steinhardt School of Education.  He is author of Television Marketing:  Network, Local, and Cable (McGraw-Hill) and has many articles published in professional journals.  He is a graduate of the University of Notre Dame (B.A., magna cum laude, History), and NYU (M.B.A., Marketing).


Please join us with a guest on Friday, March 21st for what will be an exceptional talk.


To reserve your place, call the MRC office at (212) 481-3038 or email to:

Luncheon Details:

Meeting dateFriday, March 21, 2014

Time: 12noon – 2:00pm

Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

Luncheon fee: $60 for Members & Guests;   $40 - Honorary Life Members
            (cash or check only)

For Reservations: Call 212-481-3038 or Email to:


Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.


MRC LUNCHEON DATES – 2013 - 2014

 September 20 

The Evolution of User Experience Research and

the Intersection with Market Research”

Speaker: Tom Tullis,Vice President of Usability and

User Insight at Fidelity Investments



October 18

“The Suddenly Solo Studies! 

Research Revelations on the Rapidly-Growing Mature Singles Segment”

Speaker: Harold (Hal) Spielman, Co-author of the book “Suddenly Solo”


November 15

“Communications Research 2.0: How Research in PR Has Moved from Big Stories

to Big Data to Best-in-class Principles”

Speaker:  David B. Rockland, Ph.D., Partner, Managing Director and CEO

Ketchum Global Research & Analytics



December 13

“Consumer Insights, a Day to Learn a Lifetime to Master”

Speaker:  Robert Atencio, Global Vice President of Consumer Insights,

Pfizer Consumer Healthcare




January 17, 2014

“A Day at Their Desk:  The 2014 Research Client Panel”

Panel Featuring:  Bill Bean, Colgate/Palmolive; Britta Cleveland, Meredith Corporation;

Neil Marcus, Assistant Vice President, MetLife; Marguerite Smith, Verizon Wireless



February 21

“What It Takes to Be a Rising Star in Research!”

Panel Featuring:  Kristin Luck, President, Decipher;

Jennifer Dineen, Director, Graduate Program in Survey Research, University of Connecticut;

Ashmeed Ali, Director of Mobile & Emerging Tech Insights, Yahoo and

Felechia Hines, Vice President – Talent Management & Acquisition, GfK, among other panelists


March 21

“Research Management in a Turbulent Media Environment”

Speaker:  David Poltrack, Chief Research Officer, CBS Corporation

& President, CBS Vision



April 25

“Meaningfully Mobile:  A Perspective on Mobile Research”

Panel Featuring:  Renee Smith, Chief Research Officer, Kantar

and William C. Pink, Senior Partner, Creative Analytics, Millward Brown, among other panelists



May 16

“Measurement in the Social Age”

Speaker:  Brad Fay, Co-founder and COO of the Keller Fay Group



June 20

Hall of Fame Awards Luncheon





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