MARKET RESEARCH COUNCIL, INC.
“Neoscience, Biometrics, and
Advertising Research Foundation
IPSOS Neuroscience & Emotion Centre of Excellence
Friday, January 16, 2015
12 Noon - 2:00pm
The Yale Club of New York
Horst Stipp will give an overview of the field based on his recent work on the topic on behalf of the ARF.
Elissa Moses and Carl Marci will give short presentations on how this developing field is changing our understanding of ad effectiveness, with examples to illustrate, and they will talk about differences in the approaches taken by their respective companies.
Please join us with a guest on Friday, January 16th. To reserve your place, call the MRC office at (212) 481-3038 or email to: email@example.com
Meeting date: Friday, January 16, 2015
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.
Luncheon fee: $60
- Members & Guests; $50 -
Honorary Life Members
(cash or check only)
For Reservations: Call 212-481-3038 or Email to: firstname.lastname@example.org
Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.
LUNCHEON DATES - SPRING 2015
“Neoscience, Biometrics and Ad Effectiveness”
Speaker(s): Elissa Moses, IPSOS, Horst Stipp, ARF & Carl Marci, Innerscope
“Massive & Passive: Big Data and Advanced
Targeting in TV Measurement”
Speaker: Bruce Goerlich, Rentrak
“Measuring the Influential Hispanic Market”
Speaker: Marshall Cohen, Univision
“The Future of Surveys in a World of Big Data”
Speaker: Doug Rivers, Yougov
“Hall of Fame Luncheon”
MRC LUNCHEON DATES – FALL 2014
“Long Term Advertising Effects”
Speaker(s): Leslie Wood, Nielsen Catalina Solutions, and David Poltrack, CBS
“Important Topics in
Digital Measurement and Accountability”
Speaker(s): George Ivie, Media Ratings Council
“The 2014 Elections”
Speaker(s): Sarah Dutton and Anthony Salvanto, CBS News
“A Very Twitter Christmas#”
Speaker(s): Anjali Midha, Twitter
Visit our website at http://www.mrcouncil.org/