The Future of Insights - Fireside Chat (10/21/2016)


Luncheon Program


“The Future of Insights - Fireside Chat”



Bill Harvey


Research Measurement Technologies (RMT)


Friday, October 21, 2016

12 Noon - 2:00pm

at the

The Yale Club of New York

In this luncheon presentation Bill will relive his career step by step along the byway, touching on research work that still seeks its completion in the future, while making predictions about what the future context will be for us traditional researchers. Old war stories stitched together to provide a frame around:

·         Optimization – where we’ve been and where we’re going – the research needed – which parts are getting addressed right now, expecting results soon

·         Psychographics – my work on this with Timothy Joyce and where it is today

·         Content analytics – a whole new field within media research just getting born today thanks to Netflix, IBM, RMT, Magid, LEAP, Digitalsmiths, ThinkAnalytics, Rovi, et al

·         Programmatic – the next big thing: PROGRAMMATIC RESEARCH and the move towards automated, integrated (behavioral, attitudinal, perceptual) insights and reporting

·         Big Data – the future evolution – predictions encompassing return path data, massive psychographic databases under our noses and how it all gets put together

·         Audience measurement – predictions about where it all goes and the steps along the way starting in a few months

About Bill Harvey

For over 35 years Bill Harvey has been leading the way in media research with special emphasis on the New Media. He is often asked to provide his vision of the future of some specific part of the media world.  Bill is known to many as a media futurist.


Bill Harvey after a history of innovation co-founded TRA, the first company to show that naturally occurring purchase and media data can be used to create the first actionable process for true ROI measurement and optimization.  In 2012 TiVo acquired TRA, now called TiVo Research, and Bill remains its Strategic Advisor.


Today, beyond consulting for TiVo and many others, Bill has co-founded Research Measurement Technologies (RMT), which is developing a programmatic ROI optimizer that will benefit advertisers and content creators.


RMT has breakthrough IP in two areas:  Discovery of 261 drivers of viewing, accounting for 76% of the information in Nielsen ratings and ability to grow the sales of stalled brands.


Please join us with a guest for what will be an informative presentation.


To reserve your place, email to:  or call the MRC office at (212) 481-3038.

2016-17 Season Fall Luncheon Dates

September 16                October 21

November 18                 December 16

Luncheon Details:

Meeting date: Friday, October 21, 2016


Time: 12noon – 2:00pm


Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.


Luncheon Fees:   $60 - Members & Guests/Honorary Life Members - $50
     (cash or check only)


For Reservations: Call 212-481-3038 or Email to:

Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.


2016-17 Season Fall Luncheon Dates

September 16                October 21

November 18                 December 16


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