MARKET RESEARCH COUNCIL, INC.
Luncheon Program
Friday, February 10, 2012
12 Noon -
2:00pm
at the
The Yale Club of New York
When Universes Expand:
Issues
in Measuring Digital Media Exposure
With
Josh Chasin
Chief Research Officer
comScore,
Inc.
Digital audience measurement presents a set of
seemingly intractable challenges to the media researcher. Tracking usage of work machines has always
been difficult. But whereas once the
landscape was comprised of simple web pages consumed through (home and work)
computers, now the industry requires measurement of the consumption of web
pages, streaming video, search, both ads and content, social networks, and
apps, as consumed on computers, smart phones, tablets, and other
"connected devices."
comScore's Josh Chasin will talk about the nature of
these challenges, and the toolkit (e.g. tagging) available to solve them.
About our Speaker–
Josh Chasin
Josh Chasin joined
comScore as Chief Research Officer in May 2007.
Prior to that, he owned and operated a media research consultancy, Warp
Speed Marketing, whose clients included Arbitron, Scarborough, comScore,
Simmons, the Online Publishers Association, the Traffic Audit Bureau, and
Project Apollo.
Josh
is a 32-year market research and audience measurement veteran who has
experience in all facets of design, development and implementation of
syndicated and custom research. He has
been involved in the management and oversight of audience measurement services
for TV, radio, newspapers, magazines, out-of-home, and the Internet.
Josh has a
Bachelor of Science degree in Marketing from NYU, and an MBA Cum Laude in
Marketing Management from Pace University.
He belongs to a number of industry councils and organizations, and he is
a regular contributor to Mediapost’s Online Metrics
Insider column
Please
join us with a guest on Friday, February 10th, 12 noon, at the
Yale Club. To reserve your
place, call the MRC office at (212) 481-3038 or email to: mgmtoffice@mrcouncil.org
Luncheon Details:
Meeting
date: Friday, February 10,
2012
Time: 12noon – 2:00pm
Where: Yale
Club of New York, E. 44th St. & Vanderbilt Ave., 18th
Fl.
Luncheon fee: $60 for Members & Guests; $40 - Honorary Life Members
(cash or check only)
For
Reservations: Call 212-481-3038 or Email
to: mgmtoffice@mrcouncil.org
Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon
meetings per program year to maintain their membership status.
MRC LUNCHEON DATES – SPRING 2012
January 13
February 10
March 16
April 20
May 18
June 15
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