The Evolving Viewing Experience: Insights Into The Effects of Internet Technology and Video Platform Proliferation on Viewing Behaviors (5/22/2015)

MARKET RESEARCH COUNCIL, INC.

Luncheon Program

 

The Evolving Viewing Experience:

Insights Into The Effects of Internet Technology

and Video Platform Proliferation on Viewing Behaviors

 

With

Richard Zackon, Council for Research Excellence

David Tice, GfK

 

on
Friday, May 22, 2015

12 Noon - 2:00pm

 

at the

The Yale Club of New York

 

 

This presentation will share a fly-on-the-wall view of evolving viewing behaviors and the effects of adoption of new technologies and platforms over time.

 

Gain valuable understanding of device and platform use (including simultaneous usage) and changing expectations regarding content consumption during a period of radical change in the media industry. 

 

Learn how audiences are discovering new ways to engage with content and highlight “hyper” viewing behaviors related to consumption of specific content of interest. Insights from this research will provide advertising brands and content producers with an up-close, contextual view on the changing media experience to help them create better engagement strategies informed by actual viewing behaviors.

 

Please join us with a guest on Friday, May 22nd , 12 noon at the Yale Club of New York.   To reserve your place, call the MRC office at (212) 481-3038 or email to: mgmtoffice@mrcouncil.org

Luncheon Details:

Meeting dateFriday, May 22, 2015

Time: 12 noon – 2:00pm

Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

Luncheon fee: $60 - Members & Guests;   $50 - Honorary Life Members
            (cash or check only)

For Reservations: Call 212-481-3038 or Email to: mgmtoffice@mrcouncil.org

Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.

 

 

LUNCHEON DATES - SPRING 2015

January 16th

“Neuroscience, Biometrics and Ad Effectiveness”      

Speaker(s):  Elissa Moses, IPSOS, Horst Stipp, ARF & Carl Marci, Innerscope

 

February 20th

“Massive & Passive: Big Data and Advanced

Targeting in TV Measurement”

Speaker: Bruce Goerlich, Rentrak

 

March 20th

“Measuring the Influential Hispanic Market”

Speaker: Marshall Cohen, Univision

 

April 24th

“The Future of Surveys in a World of Big Data”

Speaker: Doug Rivers, Yougov

 

May 22nd       

“The Effects of Internet Technology & Video Platform

Proliferation on Viewing Behaviors”

Speakers: Richard Zackon, Council for Research Excellence

David Tice, GfK

 

June 19th  

“Hall of Fame Luncheon”

 

MRC LUNCHEON DATES – FALL 2014

September 19th

“Long Term Advertising Effects”

Speaker(s): Leslie Wood, Nielsen Catalina Solutions, and David Poltrack, CBS

 

October 17th

“Important Topics in

Digital Measurement and Accountability”

Speaker(s): George Ivie, Media Ratings Council

 

November 21st

“The 2014 Elections”

Speaker(s): Sarah Dutton and Anthony Salvanto, CBS News

 

December 12th

“A Very Twitter Christmas#”

Speaker(s): Anjali Midha, Twitter

 



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