Audience-Based TV:Where We Are Now (a picture book) With Jonathan Steuer (4/21/2017)

MARKET RESEARCH COUNCIL, INC.

Luncheon Program

 

Audience-Based TV:
Where We Are Now (a picture book)

 

With

Jonathan Steuer

Chief Research Officer, Omnicom Media Group

 

Friday, April 21, 2017

12 Noon - 2:00pm

at the

The Yale Club of New York

 

 

Television is in transition from the content-based advertising past to an emerging audience-based advertising future. TV’s digital evolution is far from complete, but the rapid rise of DVRs followed by VoD, OTT and “smart” TVs continue to accelerate the process.

 

This presentation will provide a snapshot of where we are in this transition and how the marketing and media industries must adapt in order to successfully navigate this change.

 

About our Speaker

Jonathan Steuer is the Chief Research Officer of Omnicom Media Group. He joined OMG in May, 2016, has been actively involved in emerging media for nearly twenty years, and has been an innovator in media research for over a decade. Jonathan manages media and consumer research capabilities -- including the Primary Research, Investment Research and Syndicated Tools & Insights teams -- and he develops data-driven cross-media audience-based media planning, buying and reporting solutions for use across all Omnicom agencies. Prior to joining OMG, Jonathan served as Chief Research Officer at TiVo, where he directed research and analytics across TiVo’s core DVR, advanced television platform and TiVo Research and Analytics (TRA).

To reserve your place, email to: mgmtoffice@mrcouncil.org  or call the MRC office at (212) 481-3038.

2016-17 Spring Luncheon Dates

January 20, 2017

February 24

March 17

April 21

May 12

June 16

 

Luncheon Details:

Meeting date: Friday, April 21, 2017

 

Time: 12noon – 2:00pm

 

Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

 

Luncheon Fees:   $60 - Members & Guests/Honorary Life Members - $50
     (cash or check only)

 

For Reservations: Call 212-481-3038 or Email to: mgmtoffice@mrcouncil.org

Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.

 

2016-17 Season Spring Luncheon Dates

January 20, 2017

February 24

March 17

April 21

May 12

June 16



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