Quantifying Consumer Behavior in the Multi-device, Multi-platform World (3/17/2017)


Luncheon Program


“Quantifying Consumer Behavior

in the Multi-device, Multi-platform World



Friday, March 17, 2017


Rolfe Swinton

Co-Founder and Chief Research Officer, RealityMine


In this luncheon presentation, Swinton will look at the challenges of measuring how individuals actually consume media in home, out of home, and across all their platforms.  And how the major tech players are doing their best to make that ever more difficult. 


He will cover key topics including:







About Rolfe Swinton

Rolfe is Co-Founder and Chief Research Officer at RealityMine, a mobile technology company dedicated to quantifying consumer context and behavior.  Rolfe is a serial technology and research entrepreneur.  He co-founded a number of companies including Lumi Mobile, a pioneer in mobile-based market research and real-time audience engagement technology.   Rolfe also serves as an Adjunct Professor of Entrepreneurship at INSEAD.   


Rolfe is a graduate of Yale University, University of Cambridge and INSEAD.  He is based in New York.


Please join us with a guest for what will be an informative presentation.


Luncheon Details:

Meeting date: Friday, March 17, 2017


Time: 12noon – 2:00pm


Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.


Luncheon Fees:

(payment at the Door via Cash or a Check only) 

$60 – MRC Members

$75 – Guests

$50 - Honorary Life Members      


For Reservations: Call 212-481-3038 or Email to: mgmtoffice@mrcouncil.org

Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.


2016-17 Winter/Spring Luncheon Dates

January 20, 2017

February 24        March 17

April 21                May 12

June 16


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