MARKET RESEARCH COUNCIL, INC.
“Toast to the Media Mega Trends that
will Drive Our Business in 2016”
Senior Vice President, Television and Cross-Media Solutions
Friday, January 29, 2016
12 Noon - 2:00pm
The Yale Club of New York
Take a gulp of the bubbly as comScore’s Joan FitzGerald pops the champagne and explores the Media Mega Trends that may have made only a discrete popping noise in 2015, but are sure to explode with acidulous flavors in 2016.
Let the Media Mega Trends bubble forth to be sipped like crystalline pearls on the palate!
About our Speaker
Joan FitzGerald is Senior Vice President of Television and Cross-Media Solutions at comScore, overseeing expansion of comScore’s cross-media initiatives, which now includes television in the comScore suite of measurement products. With more than two decades of industry experience, Joan specializes in the analytics associated with single-source data, where media from multiple platforms and purchase data is captured from the same people. She has made significant advances in the industry, including Xmedia™ a single-source, five-platform audience measurement initiative.
Her research has been published in the Journal of Advertising Research, and she regularly presents at major industry events. She has been awarded a patent for research methods and was recognized for her ground-breaking work in single-source research with a David Ogilvy Award.
Joan has an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA.
Please join us with a guest for our first luncheon of the New Year on Friday, January 29th, 12 noon, at the Yale Club of New York.
To reserve your place, call the MRC office at (212) 481-3038 or email to: email@example.com
Meeting date: Friday, January 29, 2016
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.
$60 - Members & Guests; $50 - Honorary Life Members
(cash or check only)
For Reservations: Call 212-481-3038 or Email to: firstname.lastname@example.org
Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.
LUNCHEON SCHEDULE & SPEAKERS
“Toast to the Media Mega Trends
that will Drive Our Business in 2016”
Joan FitzGerald, Sr. VP, Television and Cross-Media Solutions, comScore
“The Future of Insights”
Jennifer Colie, GfK
“Advertising Receptivity & ROI: Lessons from the Stamp Act of 1765”
Jim Spaeth & Alice Sylvester, Reality Mine
“How Neuro Measures Help Drive Sales”
Dave Poltrack, Carl Marci and Leslie Wood
“The Internet of Things – Implications for Ad Research”
Greg Kahn, GK Digital Media and Advisor to the IoT Consortium; and
Jean-Pierre Abello, Director Engineering, Research and Development, Nielsen
“Self-Report Smartphone Diaries
Prove Relevant in a Passive Data Age”
Renana Peres, PhD., Visiting Professor, NYU – Stern School of Business
“Programmatic – Deciphering the Digital Environment”
R. Chase Miller, R. Miller Group, LLC
“The Twelve Days of Data”
Sam Deutsch, Director of Client Consulting, Nielsen Catalina Solutions
Visit our website at http://www.mrcouncil.org/