MARKET RESEARCH COUNCIL, INC.
in a Turbulent Media Environment”
Chief Research Officer, CBS Corporation
& President, CBS Vision
Friday, March 21, 2014
12 Noon - 2:00pm
The Yale Club of New York
Today, the marketing research manager is truly suffering from an embarrassment of riches. New Big Data capabilities, the explosion of content distribution alternatives, the rise of social media, and consumer multitasking present both the opportunity to enhance the media research practice and the challenge to harness all of this new data in the service of improved media performance. All of this advanced work must be conducted while simultaneously maintaining the present transactional currency data bases in an increasingly competitive market.
At our upcoming meeting industry and thought leader, David Poltrack will talk about his team at CBS and, more specifically, CBS Vision, are working to meet this challenge.
About our Speaker
David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION. Poltrack oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace. He designed and oversees CBS TELEVISION CITY at the MGM GRAND, Las Vegas, CBS’ state of the art Research Center. CBS VISION is a research unit exploring and offering insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace.
Poltrack is past chairman of the Media Rating Council; chairman of the executive committee, Marketing Science Institute; past president, Market Research Council and in 2009 was inducted into their Hall of Fame; past chairman and currently secretary of the board for the Advertising Research Foundation. As Adjunct Professor, he teaches at NYU Stern School of Business and the Steinhardt School of Education. He is author of Television Marketing: Network, Local, and Cable (McGraw-Hill) and has many articles published in professional journals. He is a graduate of the University of Notre Dame (B.A., magna cum laude, History), and NYU (M.B.A., Marketing).
Please join us with a guest on Friday, March 21st for what will be an exceptional talk.
To reserve your place, call the MRC office at (212) 481-3038 or email to: email@example.com
Meeting date: Friday, March 21, 2014
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.
Luncheon fee: $60 for Members & Guests; $40 - Honorary Life Members
(cash or check only)
For Reservations: Call 212-481-3038 or Email to: firstname.lastname@example.org
Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.
MRC LUNCHEON DATES – 2013 - 2014
“The Evolution of User Experience Research and
the Intersection with Market Research”
Speaker: Tom Tullis,Vice President of Usability and
User Insight at Fidelity Investments
“The Suddenly Solo Studies!
Research Revelations on the Rapidly-Growing Mature Singles Segment”
Speaker: Harold (Hal) Spielman, Co-author of the book “Suddenly Solo”
“Communications Research 2.0: How Research in PR Has Moved from Big Stories
to Big Data to Best-in-class Principles”
Speaker: David B. Rockland, Ph.D., Partner, Managing Director and CEO
Ketchum Global Research & Analytics
“Consumer Insights, a Day to Learn a Lifetime to Master”
Speaker: Robert Atencio, Global Vice President of Consumer Insights,
Pfizer Consumer Healthcare
LUNCHEON DATES - SPRING 2014
January 17, 2014
“A Day at Their Desk: The 2014 Research Client Panel”
Panel Featuring: Bill Bean, Colgate/Palmolive; Britta Cleveland, Meredith Corporation;
Neil Marcus, Assistant Vice President, MetLife; Marguerite Smith, Verizon Wireless
“What It Takes to Be a Rising Star in Research!”
Panel Featuring: Kristin Luck, President, Decipher;
Jennifer Dineen, Director, Graduate Program in Survey Research, University of Connecticut;
Ashmeed Ali, Director of Mobile & Emerging Tech Insights, Yahoo and
Felechia Hines, Vice President – Talent Management & Acquisition, GfK, among other panelists
“Research Management in a Turbulent Media Environment”
Speaker: David Poltrack, Chief Research Officer, CBS Corporation
& President, CBS Vision
“Meaningfully Mobile: A Perspective on Mobile Research”
Panel Featuring: Renee Smith, Chief Research Officer, Kantar
and William C. Pink, Senior Partner, Creative Analytics, Millward Brown, among other panelists
“Measurement in the Social Age”
Speaker: Brad Fay, Co-founder and COO of the Keller Fay Group
Hall of Fame Awards Luncheon
Visit our website at http://www.mrcouncil.org/