MARKET RESEARCH COUNCIL, INC.
“THE BUSINESS OF CULTURE”
Managing Director, CS SPACE
Friday, April 22, 2016
12 Noon - 2:00pm
The Yale Club of New York
The rapidly evolving role brands are expected to play in culture is a reflection of growing consumer awareness and our shifting economy. Understanding culture's relationship to commerce, brands, and consumers is increasingly top of mind for many business leaders, but in practice, only a few organizations have embraced understanding this relationship as a means to further their brand's business objectives.
Learn why "culture" is an often misunderstood buzzword in business and branding, and how understanding culture and cultural dynamics is essential for researchers who are faced with navigating increasingly competitive and adaptive markets.
ABOUT OUR SPEAKER
Tasha Space is a highly regarded strategist who has worked with corporate leaders at the world’s most respected brands, including ESPN, Nike, Pfizer, Citibank, Virgin, among many others. Previous to becoming managing director of CS SPACE, a culture, strategy and business consultancy, Tasha held vice president positions at two global, award winning advertising agencies in Manhattan.
Tasha has a Master’s of Science in Market Research from University of Georgia and currently teaches a course at Columbia University on the Business of Brands.
Please join us on Friday, April 22nd, for what will be a highly informative presentation. To reserve your place, email to: email@example.com or call the MRC office at (212) 481-3038.
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2016-17 Season Fall Luncheon Dates
September 16 October 21
November 18 December 16
April 22nd, Luncheon Details:
Meeting date: Friday, April 22, 2016
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl., New York City
Fees: $60 - Members & Guests $50
- Honorary Life Members
(cash or check only)
For Reservations: Call 212-481-3038 or Email to: firstname.lastname@example.org
Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.
LUNCHEON SCHEDULE & SPEAKERS
“Toast to the Media Mega Trends
that will Drive Our Business in 2016”
Joan FitzGerald, Sr. VP, Television and Cross-Media Solutions, comScore
“The Future of Insights”
Jennifer Colie, GfK
“Advertising Receptivity & ROI: Lessons from the Stamp Act of 1765”
Jim Spaeth & Alice Sylvester, Sequent Partners
“The Business of Culture”
Tasha Space, CS Space
FALL 2016 LUNCHEON DATES
Visit our website at http://www.mrcouncil.org/