Neoscience, Biometrics, and Ad Effectiveness (1/16/2015)

MARKET RESEARCH COUNCIL, INC.

Luncheon Program

 

Neoscience, Biometrics, and

Ad Effectiveness”

 

With

HORST STIPP

Advertising Research Foundation

 

ELISSA MOSES

IPSOS Neuroscience & Emotion Centre of Excellence

 

&

CARL MARCI

Innerscope

 

on

Friday, January 16, 2015

12 Noon - 2:00pm

 

at the

The Yale Club of New York

                                     

 

Horst Stipp will give an overview of the field based on his recent work on the topic on behalf of the ARF.

 

Elissa Moses and Carl Marci will give short presentations on how this developing field is changing our understanding of ad effectiveness, with examples to illustrate, and they will talk about differences in the approaches taken by their respective companies. 

 

Please join us with a guest on Friday, January 16th.  To reserve your place, call the MRC office at (212) 481-3038 or email to: mgmtoffice@mrcouncil.org

Luncheon Details:

Meeting dateFriday, January 16, 2015

Time: 12noon – 2:00pm

Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

Luncheon fee: $60 - Members & Guests;   $50 - Honorary Life Members
            (cash or check only)

For Reservations: Call 212-481-3038 or Email to: mgmtoffice@mrcouncil.org

Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.

 

LUNCHEON DATES - SPRING 2015

January 16th

Neoscience, Biometrics and Ad Effectiveness”      

Speaker(s):  Elissa Moses, IPSOS, Horst Stipp, ARF & Carl Marci, Innerscope

 

February 20th

“Massive & Passive: Big Data and Advanced

Targeting in TV Measurement”

Speaker: Bruce Goerlich, Rentrak

 

March 20th

“Measuring the Influential Hispanic Market”

Speaker: Marshall Cohen, Univision

 

April 24th

“The Future of Surveys in a World of Big Data”

Speaker: Doug Rivers, Yougov

 

May 22nd      

t/b/a

 

June 19th  

“Hall of Fame Luncheon”

 

MRC LUNCHEON DATES – FALL 2014

September 19th

“Long Term Advertising Effects”

Speaker(s): Leslie Wood, Nielsen Catalina Solutions, and David Poltrack, CBS

 

October 17th

“Important Topics in

Digital Measurement and Accountability”

Speaker(s): George Ivie, Media Ratings Council

 

November 21st

“The 2014 Elections”

Speaker(s): Sarah Dutton and Anthony Salvanto, CBS News

 

December 12th

“A Very Twitter Christmas#”

Speaker(s): Anjali Midha, Twitter

 

 



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