MARKET RESEARCH COUNCIL

Luncheon Program

 December 12, 2008

12 Noon - 2:00pm

at the

Yale Club of New York City

“The People are Talking. Are you Listening? ” 

Jeni Chapman

Executive Vice President

TNS Brand & Communications

 

Social media is evolving. Once a platform for everyday banter, social media web sites and online forums have become a major influence on consumer attitudes and even purchase decisions. As more consumers use social media outlets, more are sharing their positive and negative experiences with brands.

Do companies that are mentioned in online forums such as blogs, chat forums, web or podcasts, gain greater brand recognition than their competitors? A case study on the Flat Panel TV category combines traditional research with social media discussions to provide a more holistic view of consumers, revealing new insights into the dynamics of the consumer purchase decision process. 

About our Speaker

Jeni Chapman has been with TNS since 1998. In her current role she has responsibility for the TNS US brand and communications research business. The goal of this specialty practice area is to deliver to clients a complete understanding of how the fusion of consumer and brand insights can be linked with an understanding of channels to maximize the impact of their marketing efforts. Jeni has held several senior positions previously at TNS, most recently Jeni was the SVP of Ad/Brand for Financial Services, IT, Technology and Travel/Hospitality.  Before that Jeni was the International Business Leader for North America. Jeni has worked with clients in a number of categories including Telecoms, IT, Retail, Financial Services, Media, and Beverages. Prior to joining TNS, Jeni spent eight years first as Manager and then as Senior Director of Research at one of Spain’s largest market research companies, Demoscopia. She has chaired roundtables and made presentations at conferences here in the US and abroad.

 

Luncheon Details:

Meeting date:  Friday, December 12th, 2008 (our Holiday Luncheon includes wine)

Time: 12noon – 2:00pm

Where: Yale Club of New York, E. 44^th St. & Vanderbilt Ave., 18^th Fl.

Luncheon fee: $60 for Members&Guests;   $40 - Honorary Life Members

For Reservations: Call 212-481-3038 or Email to: www.mgmtoffice@mrcouncil.org

 Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.

MRC Luncheon Dates & Speakers– Fall 2008

September 19 - Arthur Kover, PhD, Fordham Univ., Business School 

October 17 - Horst Stipp, Sr. VP, Strategic Insight & Innovation, NBC Universal

November 21 - Joan Treistman, President, The Treistman Group

December 12 – Jeni Chapman, EVP, TNS Brand & Communications

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MRC Luncheons Dates - Spring 2009

January 23

February 20

March 20

April 17

May 15

June 19 - Hall of Fame Awards Luncheon