MARKET RESEARCH COUNCIL, INC.
“What It Takes to Be a Rising Star in Market Research”
President, Decipher Inc.
Director, Mobile & Emerging Tech Insights, Yahoo
Director, Graduate Program in Survey Research, University of Connecticut
Vice President – Talent Management & Acquisition, GfK
Friday, February 21, 2014
12 Noon - 2:00pm
The Yale Club of New York
Cultivating the next wave of gifted and capable market research professionals is a challenge faced by practitioners on the research agency side, the client side, educators and recruiters. This month our program features a panel of highly accomplished individuals who represent each of these roles. Each will offer their perspective on what it takes to educate, recruit and retain rising stars and top talent in research today.
Ms. Kristin Luck, President and CMO of Decipher will moderate the panel and probe such questions as: What do clients and research agencies need from the next crop of market researchers, what skills and talents do research agencies recruit for today, and what are educators doing to respond to the needs of a changing market research field?
Importantly, our panel will share their ideas around what it takes to excite Gen Y rising stars about the field of market research. This will be a great occasion to bring one of your rising stars as a guest to lunch!
Here is some additional information about our moderator and panelists:
Kristin Luck is President & CMO of Decipher, a market research services firm. Kristin was one of the original pioneers of the multi-media online research business over 12 years ago when she joined ACNielsen to assist in the development of proprietary capabilities for testing full screen video and other multi-media materials securely online.
As Co-Founder of OTX, Kristin built and managed the operational and client management infrastructure for a start-up online market research firm that became the fastest growing research company in the US in 2002 and 2003. She has over 15 years of management experience in domestic and international custom market and social science research and is a regular speaker at industry conferences where she explores emerging research methods. She’s a 2010 recipient of the AMA’s 4 Under 40 Award. Most recently, Kristin was a double gold Stevie’s award winner, received the MRA’s 2013 Impact Award, and was named Oregon’s Entrepreneur of the Year.
Ashmeed Ali is a Director of Mobile & Emerging Tech Insights at Yahoo with nearly 14 years of market research experience. While at Yahoo, he has lead research to drive strategy for product, sales, and marketing using a variety of qualitative, quantitative, and behavioral research methods. He currently leads the mobile and emerging ad products team to help Yahoo capitalize on consumer trends and drive thought leadership for the company. Prior to Yahoo, Ashmeed conducted research for entertainment and digital brands at OTX (now Ipsos MediaCT) including Google, YouTube, Discovery, and Viacom. Ashmeed holds a Bachelor’s degree in international affairs from The George Washington University, Washington, DC and an MBA with a concentration in marketing from Baruch College, New York.
Jennifer Necci Dineen, PhD is the Director of the Graduate Program in Survey Research (GPSR) in the Department of Public Policy and the UConn Poll. Dr. Dineen received her Ph.D. in Political Science from the University of Connecticut. Before joining the Department of Public Policy, she worked as an independent research consultant conducting both qualitative and quantitative studies for community-based organizations, educational institutions, corporations and government agencies such as the Census Bureau and FDIC. She previously worked as a project director for UCONN’s Center for Survey Research and Analysis where she directed studies for university faculty, the U.S. Department of Labor, non-profits, and State Agencies.
Felechia Hines is Vice President of Talent Management and Acquisition at GfK. She has over two decades of experience in HR across a wide range of industries, including market research, retail, insurance, telecommunications, professional services and technology. Prior to joining GfK, she was with TNS for five years, most recently as Vice President, Talent and Human Resources. She has also been Principal/CEO at TalentTrio, a recruitment and talent management consulting firm based in Michigan. Felechia has expertise in a broad range of HR topics, including talent and performance management, recruitment, organizational and people development. She holds a Bachelor of Science in Marketing and Management. She is the recipient of an HR Excellence Award for Talent Acquisition and Organizational Development Initiatives from the University of Toledo.
To reserve your place, call the MRC office at (212) 481-3038 or email to: firstname.lastname@example.org
Meeting date: Friday, February 21, 2013
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.
Luncheon fee: $60 for Members & Guests; $40 - Honorary Life Members (cash or check only)
For Reservations: Call 212-481-3038 or Email to: email@example.com
Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.
MRC LUNCHEON DATES – 2013 - 2014
“The Evolution of User Experience Research and
the Intersection with Market Research”
Speaker: Tom Tullis,Vice President of Usability and
User Insight at Fidelity Investments
“The Suddenly Solo Studies!
Research Revelations on the Rapidly-Growing Mature Singles Segment”
Speaker: Harold (Hal) Spielman, Co-author of the book “Suddenly Solo”
“Communications Research 2.0: How Research in PR Has Moved from Big Stories
to Big Data to Best-in-class Principles”
Speaker: David B. Rockland, Ph.D., Partner, Managing Director and CEO
Ketchum Global Research & Analytics
“Consumer Insights, a Day to Learn a Lifetime to Master”
Speaker: Robert Atencio, Global Vice President of Consumer Insights,
Pfizer Consumer Healthcare
LUNCHEON DATES - SPRING 2014
January 17, 2014
“A Day at Their Desk: The 2014 Research Client Panel”
Panel Featuring: Bill Bean, Colgate/Palmolive; Britta Cleveland, Meredith Corporation;
Neil Marcus, Assistant Vice President, MetLife; Marguerite Smith, Verizon Wireless
“What It Takes to Be a Rising Star in Research!”
Kristin Luck, President, Decipher;
Jennifer Dineen, Director, Graduate Program in Survey Research, University of Connecticut;
Ashmeed Ali, Director of Mobile & Emerging Tech Insights, Yahoo and
Felechia Hines, Vice President – Talent Management & Acquisition, GfK
“A Perspective on Social TV”
Speaker: David Poltrack, Chief Research Officer, CBS Corporation
& President, CBS Vision
“Meaningfully Mobile: A Panel on Mobile Research”
Panel Featuring: Renee Smith, Chief Research Officer, Kantar and
William C. Pink, Senior Partner, Creative Analytics, Millward Brown, among other panelists
“Measurement in the Social Age”
Speaker: Brad Fay, Co-founder and COO of the Keller Fay Group
Hall of Fame Awards Luncheon
Visit our website at http://www.mrcouncil.org/