“Amazon and Other Key Issues Roiling the Luxury,
Affluence and Wealth Markets”
Friday, February 24, 2017
Founder & CEO
The Shullman Research Center
What’s happening with America’s upscale consumers?
With the disruptive 2016 U.S. presidential election now over, luxury/affluent and mass-market consumers that treat themselves to “luxuries” from time to time will continue to encounter changes to how they shop launched by Amazon and other innovators in the retailing world. Given this new reality, all marketers, their agencies and consultants would be well advised to rethink their marketing, distribution and communications strategies and approaches. Bob’s presentation will specifically focus on:
As more and more marketers consider how they can sell their products and services to consumers in the upscale markets, Bob will share his insights from his syndicated research survey as well as other relevant sources regarding what’s actually happening in the upscale markets.
About Bob Shullman
Bob has many years of practical business experience in leadership and execution roles, conducting thousands of insights and consulting projects primarily in four business areas: luxury and affluent markets, financial and wealth services, Media channels and advertising and in consumer demographics and behavior.
Prior to launching The Shullman Research Center in 2012, Bob held senior leadership positions with several major marketing, consulting and insights firms including, most recently, Ipsos Mendelsohn where he served as CEO and devoted four years to transforming The Ipsos Affluent Survey into a consumer insights tool building on its position as the major media planning and buying tool in the upscale markets.
Bob speaks extensively on business, marketing, and consumer insights issues in the U.S. and abroad. He has been featured on CNBC’s Squawk on the Street and Fox Business News where he focuses on the American Luxury and Affluent Marketplaces. He also authors columns and articles for Luxury Daily, Ad Age, Adweek and MediaPost while also appearing on Bloomberg Radio and WSJ.com. Bob holds a BA from Georgetown University and an MBA in marketing from NYU’s Stern School of Business.
Please join us with a guest for what will be an informative presentation.
Meeting date: Friday, February 24, 2017
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.
(payment at the Door via Cash or a Check only)
$60 – MRC Members
$75 – Guests
$50 - Honorary Life Members
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January 20, 2017
February 24 March 17
April 21 May 12
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