MARKET RESEARCH COUNCIL, INC.
“Quantifying Consumer Behavior
in the Multi-device, Multi-platform World”
Friday, March 17, 2017
Co-Founder and Chief Research Officer, RealityMine
In this luncheon presentation, Swinton will look at the challenges of measuring how individuals actually consume media in home, out of home, and across all their platforms. And how the major tech players are doing their best to make that ever more difficult.
He will cover key topics including:
About Rolfe Swinton
Rolfe is Co-Founder and Chief Research Officer at RealityMine, a mobile technology company dedicated to quantifying consumer context and behavior. Rolfe is a serial technology and research entrepreneur. He co-founded a number of companies including Lumi Mobile, a pioneer in mobile-based market research and real-time audience engagement technology. Rolfe also serves as an Adjunct Professor of Entrepreneurship at INSEAD.
Rolfe is a graduate of Yale University, University of Cambridge and INSEAD. He is based in New York.
Please join us with a guest for what will be an informative presentation.
Meeting date: Friday, March 17, 2017
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.
(payment at the Door via Cash or a Check only)
$60 – MRC Members
$75 – Guests
$50 - Honorary Life Members
For Reservations: Call 212-481-3038 or Email to: email@example.com
Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.
2016-17 Winter/Spring Luncheon Dates
January 20, 2017
February 24 March 17
April 21 May 12
Visit our website at http://www.mrcouncil.org/