UncoVRing Virtual Reality: Opportunities for Content Creators, Publishers, Brands and Consumers (11/18/2016)

MARKET RESEARCH COUNCIL, INC.

Luncheon Program

 

UncoVRing Virtual Reality:

Opportunities for Content Creators, Publishers,

Brands and Consumers

 

With

Julanne Schiffer

Sr. Vice President/GM

Nielsen Content Solutions

 

Friday, November 18, 2016

12 Noon - 2:00pm

at the

The Yale Club of New York

 

Major media companies are investing in content studios specifically to develop branded VR/AR content.  Over half of digital publishers announced new branded content strategies at the 2016 NewFronts.  The evolution of content is changing the way brands advertise, but poorly received content can be costly to advertisers and publishers at a time when maximizing investments is crucial. 

Join Nielsen Content's Julanne Schiffer for an overview of the Virtual Reality (VR) industry from three angles: publishers/networks, advertisers, and technology. We will cover how Nielsen solutions can help both media and advertising clients make the most out of this exciting emerging media trend to understand the VR consumer. We will also share high-level findings from a recent primary research study surrounding VR consumer insights.

About our Speaker

Julanne Schiffer is Sr. VP/GM, at Nielsen Content Solutions, responsible for leveraging Nielsen’s world-renowned consumer insights and analytic portfolio to enable growth for brands, particularly in the branded entertainment and content partnership space.  She guides clients using consumer research at all phases of the brand partnership process from artist selection and activation planning to ROI measurement.

 

Julanne has over 20 years of experience developing and executing research-based strategies for clients in the music, TV, film, digital media, technology and CPG sectors. She has spent much of her career studying consumer entertainment behavior, having served in various analytics, product and commercial capacities at leading market and advertising research companies such as Ipsos, OTX, and Nielsen IAG.  Early in her career, she held research positions at MTV Networks and Zenith Media US. Julanne has a BA in Media & Communications from the University of Maryland.

Please join us with a guest for what will be an informative presentation.

 

To reserve your place, email to: mgmtoffice@mrcouncil.org  or call the MRC office at (212) 481-3038.

2016-17 Season Fall Luncheon Dates

September 16                October 21

November 18                 December 16

 

Luncheon Details:

Meeting date: Friday, November 18, 2016

 

Time: 12noon – 2:00pm

 

Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

 

Luncheon Fees:   $60 - Members & Guests/Honorary Life Members - $50
     (cash or check only)

 

For Reservations: Call 212-481-3038 or Email to: mgmtoffice@mrcouncil.org

Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.

 

2016-17 Season Fall Luncheon Dates

September 16                October 21

November 18                 December 16

 



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