Business of Culture (4/22/2016)

MARKET RESEARCH COUNCIL, INC.

Luncheon Program

 

“THE BUSINESS OF CULTURE”

 

With

Tasha Space

Managing Director, CS SPACE

on

 

Friday, April 22, 2016

12 Noon - 2:00pm

at the

The Yale Club of New York

 

The rapidly evolving role brands are expected to play in culture is a reflection of growing consumer awareness and our shifting economy.  Understanding culture's relationship to commerce, brands, and consumers is increasingly top of mind for many business leaders, but in practice, only a few organizations have embraced understanding this relationship as a means to further their brand's business objectives.

 

Learn why "culture" is an often misunderstood buzzword in business and branding, and how understanding culture and cultural dynamics is essential for researchers who are faced with navigating increasingly competitive and adaptive markets.

 

ABOUT OUR SPEAKER

Tasha Space is a highly regarded strategist who has worked with corporate leaders at the world’s most respected brands, including ESPN, Nike, Pfizer, Citibank, Virgin, among many others.  Previous to becoming managing director of CS SPACE, a culture, strategy and business consultancy, Tasha held vice president positions at two global, award winning advertising agencies in Manhattan. 

 

Tasha has a Master’s of Science in Market Research from University of Georgia and currently teaches a course at Columbia University on the Business of Brands.

 

Please join us on Friday, April 22nd, for what will be a highly informative presentation.  To reserve your place, email to: mgmtoffice@mrcouncil.org  or call the MRC office at (212) 481-3038.

 

Upcoming Luncheons:

May 20            June 24 (Hall of Fame Awards)

 

2016-17 Season Fall Luncheon Dates

September 16                        October 21

November 18             December 16

April 22nd, Luncheon Details:

Meeting date: Friday, April 22, 2016

Time: 12noon – 2:00pm

Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl., New York City

Luncheon Fees:   $60 - Members & Guests  $50 - Honorary Life Members
     (cash or check only)

For Reservations: Call 212-481-3038 or Email to: mgmtoffice@mrcouncil.org

Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.

 

2015-2016 SEASON

LUNCHEON SCHEDULE & SPEAKERS

 

SPRING 2016

January 29

“Toast to the Media Mega Trends

 that will Drive Our Business in 2016”

 Joan FitzGerald, Sr. VP, Television and Cross-Media Solutions, comScore

 

February 19

“The Future of Insights”

Jennifer Colie, GfK

 

March 18

“Advertising Receptivity & ROI: Lessons from the Stamp Act of 1765”

Jim Spaeth & Alice Sylvester, Sequent Partners

 

April 22

“The Business of Culture”

Tasha Space, CS Space

 

May 20

 

June 24

 

FALL 2016 LUNCHEON DATES

September 16

October 21

November 18

December 16

 

 

 



Visit our website at http://www.mrcouncil.org/