Toast to the Media Mega Trends that will Drive Our Business in 2016 with Joan FitzGerald (1/29/2016)


Luncheon Program

“Toast to the Media Mega Trends that

will Drive Our Business in 2016”



Joan FitzGerald

Senior Vice President, Television and Cross-Media Solutions




Friday, January 29, 2016

12 Noon - 2:00pm

at the

The Yale Club of New York



Take a gulp of the bubbly as comScore’s Joan FitzGerald pops the champagne and explores the Media Mega Trends that may have made only a discrete popping noise in 2015, but are sure to explode with acidulous flavors in 2016.


Let the Media Mega Trends bubble forth to be sipped like crystalline pearls on the palate!


About our Speaker

Joan FitzGerald is Senior Vice President of Television and Cross-Media Solutions at comScore, overseeing expansion of comScore’s cross-media initiatives, which now includes television in the comScore suite of measurement products. With more than two decades of industry experience, Joan specializes in the analytics associated with single-source data, where media from multiple platforms and purchase data is captured from the same people.  She has made significant advances in the industry, including Xmedia™ a single-source, five-platform audience measurement initiative. 


Her research has been published in the Journal of Advertising Research, and she regularly presents at major industry events.  She has been awarded a patent for research methods and was recognized for her ground-breaking work in single-source research with a David Ogilvy Award. 


Joan has an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA.


Please join us with a guest for our first luncheon of the New Year on Friday, January 29th, 12 noon, at the Yale Club of New York.

To reserve your place, call the MRC office at (212) 481-3038 or email to:

 Luncheon Details:

Meeting date: Friday, January 29, 2016

Time: 12noon – 2:00pm

Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

Luncheon fee: $60 - Members & Guests; $50 - Honorary Life Members
(cash or check only)

For Reservations: Call 212-481-3038 or Email to:

Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.






January 29

“Toast to the Media Mega Trends

 that will Drive Our Business in 2016”

 Joan FitzGerald, Sr. VP, Television and Cross-Media Solutions, comScore


February 19

“The Future of Insights”

Jennifer Colie, GfK


March 18

“Advertising Receptivity & ROI: Lessons from the Stamp Act of 1765”

Jim Spaeth & Alice Sylvester, Reality Mine


April 22

“How Neuro Measures Help Drive Sales”

Dave Poltrack, Carl Marci and Leslie Wood


May 20


June 24



FALL 2016

September 18

“The Internet of Things – Implications for Ad Research”

Greg Kahn, GK Digital Media and Advisor to the IoT Consortium; and

Jean-Pierre Abello, Director Engineering, Research and Development, Nielsen


October 16

“Self-Report Smartphone Diaries

Prove Relevant in a Passive Data Age”

Renana Peres, PhD., Visiting Professor, NYU – Stern School of Business


November 20

“Programmatic – Deciphering the Digital Environment”

R. Chase Miller, R. Miller Group, LLC


December 18

“The Twelve Days of Data”

Sam Deutsch, Director of Client Consulting, Nielsen Catalina Solutions


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