MARKET RESEARCH COUNCIL, INC.
Insights Into The Effects of Internet Technology
and Video Platform Proliferation on Viewing Behaviors
Richard Zackon, Council for Research Excellence
David Tice, GfK
Friday, May 22, 2015
12 Noon - 2:00pm
The Yale Club of New York
This presentation will share a fly-on-the-wall view of evolving viewing behaviors and the effects of adoption of new technologies and platforms over time.
Gain valuable understanding of device and platform use (including simultaneous usage) and changing expectations regarding content consumption during a period of radical change in the media industry.
Learn how audiences are discovering new ways to engage with content and highlight “hyper” viewing behaviors related to consumption of specific content of interest. Insights from this research will provide advertising brands and content producers with an up-close, contextual view on the changing media experience to help them create better engagement strategies informed by actual viewing behaviors.
Please join us with a guest on Friday, May 22nd , 12 noon at the Yale Club of New York. To reserve your place, call the MRC office at (212) 481-3038 or email to: email@example.com
Meeting date: Friday, May 22, 2015
Time: 12 noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.
Luncheon fee: $60 - Members & Guests; $50 -
Honorary Life Members
(cash or check only)
For Reservations: Call 212-481-3038 or Email to: firstname.lastname@example.org
Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per program year to maintain their membership status.
LUNCHEON DATES - SPRING 2015
“Neuroscience, Biometrics and Ad Effectiveness”
Speaker(s): Elissa Moses, IPSOS, Horst Stipp, ARF & Carl Marci, Innerscope
“Massive & Passive: Big Data and Advanced
Targeting in TV Measurement”
Speaker: Bruce Goerlich, Rentrak
“Measuring the Influential Hispanic Market”
Speaker: Marshall Cohen, Univision
“The Future of Surveys in a World of Big Data”
Speaker: Doug Rivers, Yougov
“The Effects of Internet Technology & Video Platform
Proliferation on Viewing Behaviors”
Speakers: Richard Zackon, Council for Research Excellence
David Tice, GfK
“Hall of Fame Luncheon”
MRC LUNCHEON DATES – FALL 2014
“Long Term Advertising Effects”
Speaker(s): Leslie Wood, Nielsen Catalina Solutions, and David Poltrack, CBS
“Important Topics in
Digital Measurement and Accountability”
Speaker(s): George Ivie, Media Ratings Council
“The 2014 Elections”
Speaker(s): Sarah Dutton and Anthony Salvanto, CBS News
“A Very Twitter Christmas#”
Speaker(s): Anjali Midha, Twitter
Visit our website at http://www.mrcouncil.org/